Given Steve Jobs' bold and uncompromising approach to marketing, he might have been frustrated by the need for an apology.
The ad was designed to be a throwback to the company’s “1984” Super Bowl spot that purported to shatter dull uniformity with an amazing new machine.
Marketing campaigns continue to make headlines, but for all the wrong reasons. Most recently, ads for Apple and Bumble ...
When Bumble issued a lengthy apology for a series of anti-celibacy billboards last week, it joined a long and storied list of ...
The backlash to Apple's "crush" ad for a new, thinner iPad was way overblown and silly.
Why did Apple’s ad, created by its in-house creative team, prompt such visceral reactions? Somehow, the company failed to ...
Days after Apple learned its lesson, apologized, and removed its controversial "Crush" ad for iPad Pro, Samsung is here with ...
Apple is back with a new iPad ad, seemingly crafted as a chaser after the last spot left a bitter taste in some people’s ...
The humorous spots, directed by Andreas Nilsson, highlight Apple features that distinguish its card from others ...
Apple showed off the Crush ad at its Let Loose iPad event earlier this month. The commercial showed a giant press being ...
A screenshot from the new ad for "the thinnest Apple product ever." There is something so ugly about crushing an acoustic ...
Apple today shared a new ad called "Worlds Made on iPad" on its YouTube channel. The video features green-screen footage from ...